I’m Libertee May. I get my love of fashion and beauty from my mom, who taught me to take pride in who I am and to make a little time for myself. I graduated from the Alberta College of Art and Design in 2001 with a BA in Photography, then went on to work in New York City, run my own salon and photography studio in Calgary, and work in hair, makeup and wardrobe for film and television. Today I work as a photographer, art director, makeup artist and personal stylist, and I speak about fashion, beauty and body positivity. Somewhere along the way, a red lip became my signature. I’ve always loved how a swipe of lipstick can pull a whole look together and change how I feel in it. That’s what I wanted to share with LIBERTEE. The colours are the ones I’ve always kept in my kit and in my purse. The names come from my own memories, a little ’80s and ’90s nostalgia, and those moments in my favourite movies that made me feel something I can still remember years later.

I created LIBERTEE out of those experiences. The colours are the ones I’d keep in my makeup kit and in my own purse. And every name has a story, from the movies I grew up with to late nights on the landline and some of my favourite memories from the back bar. Those stories became six Libsticks, three Libglosses and three Libliners for anyone, at any age, who loves how a little colour can make them feel.